The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!
About this product
There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning —note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn't there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk. Read more
Editor's Take
Amazon reviewers say this book is concise, easy to read, and packed with useful marketing principles, with many calling it a quick and enjoyable business read. Some reviewers also say the examples are strong and the ideas remain practical, while others feel the content is dated, repetitive, or overly simplistic.
Review blogs are similarly mixed: several praise the book’s clear, memorable framework and usefulness for newcomers, while others argue the laws are not truly immutable and should be treated as guidelines rather than absolutes.
Goodreads-style community reviews often echo the same split, with readers appreciating the fast pace and concrete examples, but noting that some references feel historically dated.
On YouTube, the search results surfaced at least two real reviews about this exact book, including a full book review and a review titled around the book’s laws and examples.
Price History
Specifications
| Topic | Marketing |
Product Details
| Publisher | HarperBusiness |
| Publication date | April 27, 1994 |
| Edition | First Paperback Edition |
| Language | English |
| Print length | 143 pages |
| ISBN-10 | 0887306667 |
| ISBN-13 | 978-0887306662 |
| Item Weight | 10.4 ounces |
| Dimensions | 5.31 x 0.36 x 8 inches |
| Best Sellers Rank | #27,730 in Books ( See Top 100 in Books ) #3 in Global Marketing (Books) #4 in Industrial Marketing (Books) #9 in Consulting |
| Customer Reviews | 4.5 4.5 out of 5 stars (4,020) |
