The 22 Immutable Laws of Branding
About this product
This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand—and provides the step-by-step instructions you need to do so. The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand. Read more
Editor's Take
Amazon reviewers describe The 22 Immutable Laws of Branding as clear, easy to read, insightful, and highly quotable. The strongest praise says the book gives practical branding advice, useful principles, and a fast, conversational read that business owners and marketers can apply quickly.
Some Goodreads reviewers are much more critical, saying the content feels outdated, repetitive, or overly simplistic, though even mixed reviews sometimes still call it a useful branding crash course. Overall, the pattern across Amazon, Goodreads, and review blogs is that readers value the book’s concise framework and memorable rules, while a smaller group thinks some examples have aged poorly.
On Reddit and forums, no strong direct discussion surfaced in the available results, but review-blog coverage generally treats it as a classic, foundational branding book worth reading for beginners and entrepreneurs.
Price History
Specifications
| Topic | Marketing |
Product Details
| ASIN | 0060007737 |
| Publisher | Harper Business |
| Publication date | September 1, 2002 |
| Edition | First Edition |
| Language | English |
| Print length | 272 pages |
| ISBN-10 | 9780060007737 |
| ISBN-13 | 978-0060007737 |
| Item Weight | 2.31 pounds |
| Dimensions | 7.38 x 0.68 x 9.25 inches |
| Best Sellers Rank | #60,202 in Books ( See Top 100 in Books ) #5 in Industrial Marketing (Books) #5 in Global Marketing (Books) #15 in Market Research Business (Books) |
| Customer Reviews | 4.5 4.5 out of 5 stars (1,449) |
